I’m a seasoned Brand Strategy Director with 11 years of experience at Goodby Silverstein & Partners where I’ve lead strategy for brands like MINI USA, Autodesk, Liberty Mutual, and Frito Lay.

For me, the best strategies come from two things: First, grounding everything in raw, human truths, even the unsexy stuff, like insurance. Real emotions, dreams, and needs always hit harder. Second, simplify the chaos. Cut through the clutter and distill it down to the clearest, juiciest truths, that’s where you’ll find the magic.

Some fun facts:

• I worked at the Smithsonian digging into culture and curatorial work

• I’m an avid origami folder

• I used to be an Instagram influencer

• I’m a proud AFOL (Adult Fan of Lego)